Press, partnerships, and analyst inquiries.

The 30-second version

• What it is: a shared family workspace for caregiving — appointments, medications, visit summaries in plain language, document vault, share-with-provider links, and a bilingual workspace where the patient reads in their preferred language and the family reads in English.
• Who it's for: the 53M+ family caregivers in the US — children of aging parents, spouses, parents of adult children with disabilities, siblings — across the seven languages we ship in (English, Spanish, Chinese, Korean, Japanese, Vietnamese, Tagalog).
• How it's different: it's a family workspace, not a clinical tool, not a referral marketplace, not an in-home-care brokerage. Curated content. Calm tone. Honest about AI. Free 1-year trial for the founding 500 families.
• Operating entity: THRIVE.ME Corporation. Consumer-facing brand: Kintaria. Domain: thrive.me. App: my.thrive.me.

Quotable stats

Numbers we publish about the product + the surrounding caregiving landscape. Confirm with us before quoting — some of these update week to week.

• 7 languages in the bilingual workspace (English, Spanish, Mandarin/Cantonese, Korean, Japanese, Vietnamese, Tagalog).
• 30+ step-by-step playbooks for the moments family caregiving doesn't have a script for — hospital discharge, after a fall, new dementia diagnosis, end-of-life basics, the first family meeting, and more.
• 10 condition-specific landing pages at /caregiving — dementia, stroke, cancer, Parkinson's, heart failure, ALS, kidney disease, COPD, multiple sclerosis, diabetes.
• 51 per-state advance-directive wizards at /advance-directives — every US state + DC.
• 56+ curated resource organizations at /resources, across 13 categories of caregiver need.
• Weekly newsroom digest + monthly long-form essays on the policy, research, and industry developments that shape family caregiving — at /newsroom.
• (888) 704-0999 is the Kintaria voice line — a 24/7 AI agent that captures a note when a caregiver's hands are full.
• Free 1-year trial for the first 500 founding families. No credit card required.

For broader family-caregiving statistics (the 53M figure, the $470B+ in unpaid labor estimates), we cite the AARP/National Alliance for Caregiving “Caregiving in the U.S.” reports and the AARP “Valuing the Invaluable” series. Direct citations on request.

Founder

Andrew Horvath, founder, THRIVE.ME Corporation. Andrew built Kintaria after spending years on the family side of caregiving and recognizing how little of the available software actually fits how families do this work — multi-language, multi- generational, multi-relationship, and rarely in one home.

Topics Andrew has informed opinion on:

• Bilingual + multilingual family caregiving (the gap between “language access” for clinicians and language access for families)
• Sibling caregiver dynamics (the out-of-state sibling, the inheriting-from-a-parent-caregiver transition)
• AI in healthcare consumer software — what counts as honest AI disclosure, what doesn't (and the state-by-state regulatory wave starting with Texas's TRAIGA)
• The chronic-disease management arc as it's experienced by families (vs. the version clinicians see in a 15-minute appointment)
• Voice + non-screen interfaces for caregivers who can't open an app at the moment they have something to capture
• The data + privacy posture of family-health software (encryption, audit logs, row-level access, consent basis)

Brand assets

For visual reference and editorial use.

• Logo (full): /logo.png — Kintaria wordmark + logomark, 512×512 PNG with transparent background.
• Favicon / logomark only: /icon.png — cream-background K, 512×512 PNG.
• Open Graph image: /og-image.png — 1200×630 social-sharing card.
• Brand colors: coral #A0533D (primary), cream #F5E4DD (soft accent), ink #7A3D2A (dark accent), off-white #FBFAF7 (background).
• Typography: Fraunces (serif, headlines), Inter (sans-serif, body).

Higher-resolution exports, vector SVGs, and product screenshots available on request — email info@thrive.me.

Background reading

Long-form essays Kintaria has published on caregiving topics — all freely linkable + quotable.

• Caregiving Newsroom — weekly digest + monthly long-form essays
• Caregiver Notes — psychology-and-practice essays on the experience underneath the work
• Caregiving by condition — 10 condition-specific orientation pages
• Playbooks — 30 step-by-step plans for the moments families don't have a script for
• Security + privacy posture — how Kintaria handles health data, including the honest section on AI
• For clinicians — what Kintaria is (and isn't) from a hospital discharge planner's perspective
• For employers — what Kintaria is (and isn't) from an HR/benefits perspective

What we're happy to talk about

• Why family caregiving software has been so hard to build well
• The bilingual caregiving gap — and why “use Google Translate” isn't a real answer
• What honest AI disclosure looks like in consumer healthcare
• The sandwich-generation burnout data and what it does (and doesn't) say
• The state-by-state policy patchwork around caregiver tax credits, paid family leave, and FMLA
• How the family-care employer-benefit market is consolidating, and what that means for caregivers
• The transition from “parent caregiver” to “sibling inheriting the care”
• What dialysis, ALS, advanced dementia, and other long-arc conditions actually demand of families

What we'd rather not

• Quotes about a specific named competitor — we'd rather talk about the category and the unmet need
• Predictions about specific company outcomes (ours or others) — too much noise in the small-company-AI-healthcare landscape to forecast usefully
• “Is AI going to replace [role]” framings — we don't think it is, and the conversation tends to crowd out the more interesting one about what AI actually does well at the bedside today

Get in touch

For interviews, quotes, briefings, demo access, embargoed previews, or anything else — email info@thrive.me with a subject line starting “Press inquiry.” A real person (usually Andrew) responds within one business day.

For demo access to the app, mention which workspace persona you'd like to see (parent care, spouse care, adult child with disabilities, sibling) and we'll set up a guided walkthrough.