Thrive is now Kintaria.
The family caregiver workspace at thrive.me has a new name: Kintaria. The product, the workspace, the team, the legal entity, and the data are all unchanged. Only the brand name and the contact email moved. If you arrived here looking for Thrive, you're in the right place.
What happened to Thrive?
Nothing — we renamed it. The product you might have known as Thrive is now called Kintaria. Same workspace, same team, same legal entity, same website (thrive.me), same phone number ((888) 704-0999), same pricing. Only the brand name and the contact email (info@kintaria.com) changed.
Is Thrive still around?
Yes — under a new name. THRIVE.ME Corporation continues as the operating company (think Meta/Facebook structure: the parent company keeps its legal name, the consumer product takes a new brand). The product is at thrive.me and my.thrive.me as it always has been; the rename is on the surface, not in the architecture.
Why the rename?
Two reasons. (1) "Thrive" turned out to be one of the most over-claimed names in caregiving software — seven other actively-funded caregiver products use it, plus a large veterinary chain, plus a registered trademark in an adjacent category. (2) Pre-revenue is the cheapest moment to fix a brand-naming problem. We rather pay the rename cost now than rebuild every conversation in three years.
Is my data / workspace / account still there?
Yes — completely unchanged. Your existing Kintaria workspace, your medication lists, your shared documents, your family members and what they have access to, your audit log, your data exports, all of it is exactly as it was. The free 12-month founding-500 trial continues on the same terms. No action required from you.
How do I contact you?
The canonical contact is info@kintaria.com (new). The old address (info@thrive.me) still works during the transition window. The 24/7 voice line at (888) 704-0999 answers as Kintaria now — same AI agent. For press inquiries, see /press.
Will the website URL change?
No. The website stays at thrive.me (web) and my.thrive.me (app). Your bookmarks continue to work. We may consolidate on kintaria.com long-term, but for now the thrive.me URLs are canonical and remain in place.
Is this the same company as Thrive Pet Healthcare / Thrive Global / Homethrive / [other Thrive]?
No, and we never were. The "Thrive" name in healthcare and wellness is so over-claimed that even our old name caused regular confusion with veterinary chains, supplement companies, and other caregiver-software products. That confusion is part of why we renamed. Kintaria is the family-caregiver workspace at thrive.me, operated by THRIVE.ME Corporation (a California S Corporation).
Where can I read the full story?
A long-form note from our CEO is published at /newsroom/thrive-is-now-kintaria — covers the rename reasoning, what the name Kintaria means, what changed (only the name + email + visual identity), and what stays the same.
What you probably came here to do
- Existing user: log in at my.thrive.me — your account is exactly as you left it.
- Looking to try it: the free 12-month founding-500 trial is still open. Start a workspace →
- Looking around: the about page, features, condition orientation pages, and newsroom are the four most substantive surfaces.
- Journalist or analyst: the press page has bios, brand assets, quotable stats, and contact info.
- Want the long version of why we renamed: a note from our CEO →
Questions or concerns about the rename? Email info@kintaria.com or call (888) 704-0999. A real person responds within one business day.